It’s important to have alt text descriptions so that any visually impaired person can understand what the pictures on your website depict. Not only is that a lot of links to process, but it also reads pretty unnaturally and doesn’t contain much substance (which could be considered “thin content” by Google). Focus on quality and helping your users navigate your site, and you likely won’t have to worry about too many links. Opt instead for links that are directly accessible on the page. Get an overview of all of your website pages that search engines have indexed.
Use Your Target Keyword in H1, H2 or H3 Tags
That can lead to higher rankings for relevant keywords as well. Search engine bots also crawl alt text to better understand your images, which gives you the added benefit of providing better image context to search engines. Just ensure that your alt descriptions reads naturally for people, and avoid stuffing keywords for search engines. The anchor text sends signals to search engines regarding the content of the destination page.
- This can lead to keyword stuffing, which harms readability and user experience, potentially resulting in search engine penalties.
- Because you can link to your previous articles when covering related topics.
- It makes sense to use this for your page title as H1 is the highest level heading there is.
- For example, elements of off-page SEO include building links on other websites that point to your domain, social media, guest posts, and more.
- The good news is, learning how to find orphan pages (and fix them) is easier than you think.
Links
In other words, by citing your sources, you’ll be aligning with the E-A-T search quality guidelines. But they do appear on the SERPs (right below the title of the page), so they can impact the click-through rate (CTR). Once you identify the three Cs of search intent, you should have a pretty good idea of what type of content Google “recommends” to its users for particular search queries. One of them is looking for linking patterns among your competition so that you can get links from the same websites. Internal links are links from one page on your site to another.
Keywords in URL
What was once so important to rankings now plays a much smaller role. While ranking in search results without a responsive design is still possible, Google strongly recommends having one. Because more users are on mobile devices, Google followed the logical path and began prioritizing sites with designs that adapt to mobile screens.
After making your URLs user-friendly, you’ll want to make them SEO-friendly too, which I’ll explain in the following points. Page titles are one of the Three Kings of On Page SEO with the other two being the URL and H1 heading. I’ll go into detail about URL optimization and H1 headings later on in this article, but for now, let’s take a look at why page titles are so important. Even if you have content that is written by the foremost expert in SEO Anomaly the field, it won’t rank as the #1 result if it doesn’t achieve that.
By externally linking to credible and trustworthy sites, Google will know your page is also credible and trustworthy. Not only does Google want to know your site is well-referenced, but your visitors do, too. Whether viewed on a mobile device or desktop, your site must be able to load quickly. Visual content — like images, graphics, and charts — play an important role in on-page SEO for several reasons. Save time with content planning and rank higher on Google with the help of this beginner-friendly SEO template. You’ll want to include images on your site to make it attractive, and maybe some videos too.
For example, you can see these results with the metadata when you search on Google. To maximize your click-through rate, ensure the metadata is optimized and close to your written content. Tools like AIOSEO’s on-page content analysis features create a report instantly based on your existing content to suggest improvements, SEO scores, and new ideas. Link building is generally considered an Off-Page SEO strategy. However, internal linking, since it’s part of your content creation process and is on the webpage, is always part of your on-page strategy.