It’s such a genius move, and I’m actually surprised that they don’t have even more traffic than they currently do. Definitely a ceiling that is not even close to being reached yet for them. No SEO person, not even me, can predict if and when this BHS Links will change.
Topic relevance
Increase the odds of appearing in these zero-click snippets by creating high-quality content that answers the search query. Format your content to make it easy for search engine crawlers to find this answer. One way to target the People Also Ask section, for instance, is by creating an FAQ section with short, succinct answers that are easy for Google to excerpt. By getting to know your competitors’ SEO strategies, you can formulate tactics that will help you climb the search rankings and overtake them.
Below you will find some additional SEO articles that relate to more specific topics such as video seo and local seo. Although backlinks can be a fairly complex topic, applying common sense will help you determine the quality of a backlink. To write proper URLs, try to keep them short and relevant to your target keywords. The key to writing strong page titles and meta descriptions is to quickly convey the value and relevance of the page while enticing someone to click on your link instead of the ones next to it. As mentioned above, you will want your titles to reflect the topics you’re covering while creating interest amongst your readers.
- And that makes it WAY more likely to convert them into customers.
- This is the practice of overusing keywords to aid higher ranking in SERPs.
- Related to that, they continue to improve how information is presented in the search results, which can differ quite a bit per search intent.
- It involves a variety of techniques, such as keyword research, on-page optimization, technical SEO, and link building.
- Such issues hinder search engine crawlers from indexing your website effectively and degrade the user experience, leading to lower rankings.
Any company with a web presence must focus on SEO to ensure they are visible to online searchers. While radio ads can be an excellent way to target niche audiences who listen to specific music, podcasts, or talk shows, they lack the broad, ongoing impact SEO provides. However, while programmatic SEO offers significant advantages in speed and scalability, it comes with potential risks. If the content on these automatically generated pages is thin, repetitive, or lacking in value, users and search engines can perceive it as spam. Google rewards high-quality, user-friendly content and penalizes spam.
I’ll walk you through the steps to creating your own content that’s optimized for search. So you can improve your rankings and drive more traffic to your website. This immediately told us that if we created high quality content, there would be a strong chance our content would rank without needing any links.
SEO Guidebook
And I knew that publishing another list of 20 tools wouldn’t work. Specifically, I published an ultimate guide to mobile optimization. The “Common Keywords” section is useful as it shows you the total number of keywords you share with each site. Their tool makes the process super easy and can save you a lot of time. So if you wanted to cover that topic on your site, you’d want to note that the first page results are made up mostly of list posts. To do that, just type one of the keywords that you found into Google.
Several major Google search engine changes starting in 2011 changed the SEO industry forever. In particular, Google updates started to target (and punish) spam and low-quality websites. A crucial component of any digital advertising plan is creating a technical SEO checklist. Yet, if done correctly, you don’t have to worry about it unless you wish to routinely audit your website. In my experience, pages with lots of external links on them (like a resource page or list of “best posts”) work best.